La Colombe

La Colombe

Idea: La Colombe was expanding their in-store footprint dramatically and needed a way to stand out against other sugary, over-processed competitors.
Idea: Focus the brand story around “real” (real ingredients, real people, real attitude) to communicate that La Colombe doesn’t sugar coat sh*t.
My role: Concept, creative direction, script, copy, new global tagline, social content, OOH copy.

OLV/TV CAMPAIGN

OOH CAMPAIGn

Social CAMPAIGN

Results

Results: The integrated campaign was a success. The creative helped improve sales across the company’s expanded in-store footprint (WholeFoods, Walmart, etc). Six months after our campaign, Chobani purchased La Colombe for $900m.