Fireball
Insight: Gen Z is growing up and having to face more adulting moments than ever before (graduation, first job, dating).
Idea: Create a campaign that allows them to say F-IT to responsibility and just live in the moment.
My role: Concept, new global tagline, script, casting, social content, OOH copy, creative direction.
OLV/TV cAMPAIGN
INTERACTIVE MERCH
Alongside the campaign launch, we also created a truth or dare game entitled “Spill it/Do it” and a flippable “shot coaster” to keep the fire going at any party.
PaID SOCIAL CAMPAIGN
