King C. Gillette
Insight: Beard trends have changed, 60% of men avoid shaving their beard down completely and instead are focused on grooming their beard and scruff.
Idea: Launch a sub-brand for Gillette that is focused on more holistic beard care—beard grooming NOT just shaving.
My role: Branding, copywriting, scriptwriting, creative direction, casting.
CTV/TV CAMPAIGN
BRANDING
