Bentley
Insight: Bentley recently acquired Blyncsy, a roadway data company that uses images from dash-cams to help the Departments of Transportation automate their roadway maintenance, and they needed help telling their story in an emotive way.
Idea: Get people to understand that roads are not just passive spaces between destinations, they are alive with data that’s ready to be understood and actioned.
My role: Concept, copy, script, creative direction.