Irish Spring
Insight: Your Super Bowl commercial is a failure unless it gets meme-ed by the masses.
Idea: Worked with Irish Spring to write, create, and launch a robust paid meme campaign and provide them with real-time reactionary content during the entire Super Bowl to ensure viral brand moments.
My role: Meme creation, copywriting, real-time social media copy/responses, community management.
PROMOTIONAL MEMES
LIVE TWEETING, RESPONDING, AND BRAND INTERACTIONS ON GAME DAY
